What is a Customer Data Platform (CDP)?

A Customer Data Platform (CDP) collects, integrates, and organises your customer data from various sources into a single, comprehensive profile for each user. They allow you to bring together data from across your ecosystem - such as your website, app, email and CRM. This will help you to not only better understand your customers, but allow you to profile, segment and engage your users with more relevant content and offers. 

We have experience with integrating with several CDPs (such as Blueconic) and if this is something you're interested in, please get in touch. The primary technical consideration that we have is whether the integration is required to be web based (JS tags on article pages) or via an SDK. This doc is designed to cover off the basics of how we can send data through to your CDP.

How Pugpig Bolt can send content and user information to a CDP

Content-level

• To be able to reconcile your content across the website and the app you may need to use an article ID. Within Pugpig we have the concept of an ExternalID for articles and this will need to be sent to the CDP.
• Normally we wouldn't require an article meta data to be sent through to Pugpig as this can be cross-referenced from other systems using the ExternalID.
• Likewise, we we don't normally need to be involved in creating a “data dictionary” as this can be obtained by crawling the website.
• There could be some cases where content only exists in the app. Typically this will only be the case for editions or PDF replicas.

User-level

• Your CDP will have the concept of a named user ID and this is something we already support.
• We can send extra user attributes or properties to the CDP as required. This is explained in our DUTA documentation and is normally sent via the auth response.
• It is important to understand how to treat single properties (e.g. name) and multiple values (e.g. favourite colours).

If you would like further support, please let your CSM know or email info@pugpig.com and our consulting team will be in touch.