James

    James Kember

    james.kember@kaldorgroup.com

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    Building a subscription onboarding journey to maximise engagement with your app

    Published April 18th, 2023 by James Kember

    You only have about 48 hours to get new users to engage with your app, according to Airship's 2023 mobile consumer survey. This is why it's important to encourage new users to develop habits of using your app once they have downloaded it. An onboarding journey is a great tactic to achieve that. What is a subscription onboarding journey An onboarding

    3048 Views 2 min

    How to use Search Engine Optimisation to ensure that your content is discoverable

    Published April 18th, 2023 by James Kember

    What is Search Engine Optimisation (SEO)? Search engine optimisation (SEO) is the practice of improving the visibility and ranking of a website in search engine results pages (SERPs) through organic, unpaid methods. The goal of an SEO strategy is to optimise a website's content and structure to increase its relevance and authority for specific searc

    3950 Views 2 min

    Creating Links to Track App Downloads

    Published December 3rd, 2024 by James Kember

    Introduction Tracked links allow for the measurement of clicks and downloads from specific campaigns. They will give you an understanding of the impact of different methods of user acquisition, enable the measuring of campaign effectiveness and are an essential component of A/B testing. Once implemented, you will be able to go into App Store Connect

    1937 Views 1 min

    Understanding the difference between Google's Universal Analytics and GA4

    Published July 31st, 2023 by James Kember

    As of the summer of 2023, Google’s Universal Analytics (UA) is no longer collecting data and has been replaced by Google Analytics 4 (GA4). Pugpig clients are automatically set up to collect data via GA4, but there are some significant differences between the two platforms that it's important to understand. This article will explain some of those di

    3085 Views 2 min

    How to market an app and increase downloads

    Published August 9th, 2024 by James Kember

    With changes in user acquisition, publishers and broadcasters have renewed their focus on engaging users with their own properties including websites, newsletters and apps. To maximise the number of subscribers and new users who download your app, you need to optimise and regularly review your app promotion strategy. This short guide will outline th

    1668 Views 3 min

    Integrating your CDP with Pugpig Bolt

    Published February 24th, 2025 by James Kember

    What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) collects, integrates, and organises your customer data from various sources into a single, comprehensive profile for each user. They allow you to bring together data from across your ecosystem - such as your website, app, email and CRM. This will help you to not only better under

    4453 Views 1 min

    Traffic Attribution

    Published June 12th, 2024 by James Kember

    Introduction Traffic attribution helps you to determine where visitors to your app have come from and which marketing channels are driving engagement. With a mobile app, we generally see the vast majority of traffic coming as a result of the user directly opening the app, but there are cases when you may want to understand other ways that users are

    1867 Views 1 min
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