Poool
Table of Contents
What is Poool?
Poool is a Pugpig partner. It is an engagement platform that helps publishers drive reader interaction and retention through different modules. It offers advanced targeting through custom display rules based on behaviour, traffic source, device type, and location.
How does Pugpig Bolt work with Poool?
Pugpig Bolt supports the Poool Engage JavaScript integration. You can read more in Poool’s documentation. This is supported simply by adding their JS script to your Express site, and including Poool divs in article content. These act as in-article embeds.

Styling
All styling, including fonts, colours, and layout, is managed directly within the Poool dashboard. No styling is applied by Pugpig. If any design updates are needed, these should be made within your Poool settings.
What we need from you
To set up Poool in your Pugpig Bolt app, we’ll need the following:
- Your Poool Application ID — This can be found in your Poool dashboard under App Settings. Make sure you create a Web application in Poool, as these embeds will be displayed in article webviews.
-
Target
<div>
elements — These should be included in the body of your article content.
Within the Poool dashboard, you can define a target element by setting an explicit ID in the Element settings. This ID should match the <div>
markup added to your feed content. For example: