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    Parse.ly Analytics and Pugpig Bolt

    Written by Natty Yarwood

    Updated at October 22nd, 2025

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              Table of Contents

              What is Parse.ly? How does Pugpig Bolt integrate with Parse.ly? What do we need from you to get set up?

              What is Parse.ly?

              Parse.ly is a content analytics platform that helps organisations track and understand how their digital content is performing. 

              How does Pugpig Bolt integrate with Parse.ly?

              Our current implementation simply injects the Parse.ly JS script onto every article page. This is configured server-side in Pugpig Express, and can be very easily integrated without needing an app update. We are considering integrating with the SDK in a future version.

              Note that because Parse.ly is a content analytics tool rather than a product analytics tool, and because the script implementation approach it doesn't provide the rich event tracking something like Mixpanel or GA4 might. We simply track article views with the necessary metadata (Article title, section, author etc) to support Parse.ly's reporting.

              What do we need from you to get set up?

              We support implementing the Javascript Snippet, under the Basic Installation detailed on Parse.ly docs.

              parse.ly parse.ly scripts analytics

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