Use Push Notifications to Engage and Retain Users

Published November 17th, 2022 by Kevin Anderson

Summary There is more danger in not sending push notifications than pushing too many.  Push notifications are critical to retention and have been shown to more than double the retention rate in the first 90 days after downloading an app.  Use multiple channels to get your app users to opt-in to push notifications - print, web, social and email.  Use

How to use App Store Optimisation to increase discovery of your app

Published January 15th, 2023 by Kevin Anderson

What is ASO? Application Store Optimisation is a process to maximise the discoverability and downloads of your mobile app. Why is ASO important to your media business?  ASO addresses one of the main challenges that you face with your app: discoverability. There are more than 8m mobile apps in the world, according to data.ai. How do you stand out and

How to use tags and categories to improve user experience and drive content discovery

Published August 8th, 2023 by Kevin Anderson

Categories and tags - the metadata that you use to organise your content - is a critical but often overlooked element of your content strategy and operations. It starts with a consideration of how your content informs the information architecture of your app or site. How will you organise the content to help your audience find what they want and als