How to maximise engagement with push notifications and understand what works and what doesn't

Published April 2nd, 2026 by Jonathon Wigmore-Hall

Overview This guide is based on a Pugpig mini masterclass delivered in March 2026. You can watch the full recording on Vimeo. Push notifications are one of the areas we talk about most with publishers — but also where we consistently see the biggest gap between what's possible and what's actually happening. This guide gives you a practical framework